Webinar Series: USSOCOM – Small Businesses at the Tip of the Spear
Register for this Webinar and ‘Office Hours’ here.
Overview
For small and medium businesses focusing on USSOCOM, it is not just about having the right technology. It is about understanding how the organization thinks, how it identifies capability gaps, and how it decides who to engage with. That is where many businesses fall short.
For many companies, SOCOM is one of the most attractive but least understood parts of the DoW. Between its unique acquisition authorities, specialized funding vehicles, and mission-driven culture, the standard approach that works with other agencies often does not translate here. This webinar brings clarity to what works, how to position your company effectively, and how to pursue SOCOM in a way that is credible, relevant, and actionable. We will focus on how to engage with USSOCOM and how to position your company in a way that resonates.
Hosted by Grant Engine, this discussion reflects our broader mission of helping innovative companies secure non-dilutive funding by engaging the right federal stakeholders with precision. We work with companies to sharpen positioning, improve readiness, and pursue high-value funding pathways with far greater strategic focus. In this session, Ashley M. Farrier, Director of the Office of Small Business Programs at USSOCOM, will share firsthand insight into how SOCOM evaluates companies, where opportunities exist, and what a strong approach looks like from their perspective.
The session will be practical and grounded. We will cover how to navigate the landscape, avoid common mistakes, and take the right first steps toward building real engagement with SOCOM.
Why this webinar matters
SOCOM moves differently than most parts of the DoD. Opportunities are often less visible, timelines can be shorter, and relationships and positioning tend to matter more. That means companies that understand how to engage early and approach SOCOM the right way have a real advantage. Those that take a generic or reactive approach often struggle to gain traction.
Hosted by Grant Engine, a leading partner to innovative companies pursuing high-value non-dilutive funding and strategic federal growth.
Speakers:
- Sam Tetlow – Founder & CEO of Grant Engine (bio here)
- Ashley Farrier – Director of USSOCOM
Join the Office Hours Session (Optional but Valuable!)
After the webinar, continue the conversation during our interactive Office Hours session.
This is your opportunity to:
- Confidentially discuss your specific company and project.
- Ask questions sparked by the webinar
- Gain additional insights from our experts
- Learn through shared Q&A and discussions with other participants
Office Hours are held after the webinar and require a separate registration.
Register for this Webinar and ‘Office Hours’ here.

